Article by Jeanette Joy Fisher

Some TV shows feature a complete design team who comes in to redesign a home for sale. But theses shows main purpose, entertainment, sometimes defies reality. Using Design Psychology strategies will help you make the right choices on what really helps in home staging.

Residential Design Psychology takes in your entire home setting, from first sighting. Whether your home is a condominium, a single family home, or a manufactured home, you can redesign it for a maximum sales price.

Design Psychology, based on years of research on how our environments affect our emotions, helps stage homes with the buyers’ emotions in mind. Also, this interior decorating system uses the underlying physiological response to design details-- how your future buyers’ senses react to colors, patterns, textures, and furnishings, to entice them to crave your home.

Home buyers make their ultimate home selection based on their emotional reactions to the houses they preview. The way their brains interpret what they see, hear, touch, smell, and even taste causes them to feel connected to the eventual home they pick. Buyers may think they make a decision based on economics, but even this decision is based on the way they feel because they're getting a deal.

You, as a home seller, have two initial choices.

1. Sell your home as a bargain to investors or bargain shoppers with limited income, or
2. Sell your home for top dollar to your target market.

To prepare your home to sell to investors and bargain shoppers, all you need to do is look for a real estate agent who does a lot of advertising. This agent will list your home for a bargain sales price. Then sit back and allow a buyer’s agent to sell your home for a rock-bottom price. Don't be surprised when you get many offers from real estate investors for lower than your asking price within days.

If you want to work a little, or perhaps a lot, you can sell your home for top dollar. Explore ways to redesign and create a buyers’ dream home. Because buyers let their emotions rule their decisions, stage your home for your target buyers.

Learn how certain colors, textures, and even plants help attract buyers who will spend more money on your home. Get busy removing clutter, packing memorabilia, redesigning, and staging. Don't be surprised when you start a bidding war for your home.

Copyright 2005 Jeanette J. Fisher. All Rights Reserved.

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Home Staging for Top-Dollar Sales