| By Jeanette Fisher
When painting your home's
exterior for selling, choosing the right colors can make a huge difference in
your closing paycheck.
For instance, did you know
that the exterior color of houses selling fastest is a certain shade of yellow,
but that the wrong shade of yellow can kill a sale?
You'll find many brochures in
paint stores, showing various combinations of exterior paint colors. But most
people don't realize that most of those combinations actually include three
colors, and not just two. Limiting your exterior paint scheme to just two colors
also limits your income potential.
For a fast sale, think fun
colors and go for a third, or even a fourth, exterior color. Think "Disneyland
Main Street," where every shop glows in glorious multi-color. Adding more colors
also adds definition to the various architectural details of your home. Use
gloss or semi-gloss paint on wood trim to really make it shine.
If your front door is not
fabulous wood, be sure to paint your door a color that stands out from the
exterior colors. Your door needs to make buyers want to get out of their car
with the feeling that they can't wait to see what's on the other side.
Color Psychology for
Attracting Buyers
When choosing exterior colors,
take the sales price of your home into account. Certain colors, especially
muted, complex shades, attract wealthy or highly-educated buyers, whereas buyers
with less income or less education generally prefer simpler colors. A complex
color contains tints of gray or brown, and usually requires more than one word
to describe, such as "silver pine green," in contrast to plain green.
On the other hand, simple
colors are straightforward and pure. Generally, houses in the lower price range
sell faster and for higher prices when painted in simple colors like yellow or
tan, accented by white, blue, or green trim.
The higher your price, the
higher the buyers’ income level needs to be (unless they have a lot of cash).
Either way, the more your home costs, the pickier the buyer. Plan your exterior
paint colors using the underlying psychology to attract your buyer’s profile.
The wrong shade of yellow? Avoid greenish yellow, because no one loves greenish-yellow houses.
Learn
how to profile your buyer and choose the Right colors!
Copyright ©
2005
Jeanette J. Fisher All Rights Reserved. Copyright protected by
CopyrightSpy Service.
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